Zoi Traiforos
Packaging
Major Projects
Palm Perfect Refresh
I rebranded Palm Perfect by creating a modern, gender-neutral packaging design for our electric shavers inspired by retro Palm Beach styles. I used vibrant colors reminiscent of beach towels and umbrellas. The final logo subtly incorporates a palm tree, ensuring it stands out on the shelf. After incorporating feedback from shareholders, the design captures our vision of inclusivity and fun.
Plum Beauty Repackaging
As the main packaging graphic designer for the Plum Beauty rebranding project, I successfully repackaged the brand using a mood board and detailed instructions I provided to the agency. After their initial rebranding of one template, I adapted and implemented the new design across over 80 SKUs, ensuring a cohesive and appealing look for the entire product line. My focus was on creating a fresh and engaging aesthetic that resonates with the brand's identity and it's customers.
plusOne core packaging
In 2024, we undertook a significant update to the core packaging design of the plusOne product line. Tasked with implementing over 150 SKU updates, I collaborated closely with my supervisor to ensure a cohesive and impactful redesign. As the sole designer responsible for maintaining the core plusOne packaging from 2025 to now, I continuously strive to enhance its visual appeal and effectively communicate key features, positioning our brand competitively against other brands.
plusOne consumables
I led the packaging and labeling for our new consumable products like lubes, pheromone perfume oils, and menopause patches. After working with a design agency, I refined their designs to ensure legal compliance and enhance marketing effectiveness. By adjusting the hierarchy of information, I created packaging that is both appealing and informative, effectively communicating our products' benefits to consumers.
Belle
We developed a premium women's shaver brand where I was instrumental in defining the visual identity of our products. I crafted a moodboard that aligned with the art director's vision, embodying the elevated and aesthetics we sought. I also designed the packaging boxes and instruction manuals, ensuring a cohesive and luxurious customer experience. My emphasis was on harmonizing aesthetics with functionality to create products that resonate with our target audience.
Cali
Before Belle, we envisioned a chic and eco-friendly aesthetic for our elevated women's shaver brand. Although this project didn't secure a deal with Walmart, I'm incredibly proud of the classy concept work and presentation deliverables we created. It showcases our commitment to sustainability while maintaining a fun and stylish vibe!
Logo Designs
The Rambling Woods
A logo for a photography business that aims to do many different designs. This logo is based on the whimsical moodboard and love of nature and exploring.
Other Projects
Packaging & Website
Refreshed the outdated packaging to make the make it youthful resulting in doubled store count and higher priority on the shelf at Walmart.
2021-2022
Mowbie
Brand Guideline & Web Design
With Sara Vo's creative direction, I focused on creating the brand guidelines, the website, three PR deliverables, and the photography direction
for a new men's shaving brand that is
playful yet masculine.
2021-2022
PlusOne
Marketing Campaigns
& Infographics
I quickly designed website assets for promotions and product launches. With a long-term project of Developing infographics for product education to influence purchases
2022-2023
Plum Beauty
Photography Direction
Conveyed a fresh new look for our beauty brand that is modern. I also worked with my team to make new product packaging.
2022
Company Rebrand
The company changed from Clio Designs to Beacon Wellness Brands, so my team visually conveyed the change to investors.
