plusOne consumable packaging
Our PlusOne brand has expanded to include lubricants, pheromone perfume oils, and a variety of bodily symptom support products. I had the opportunity to oversee the packaging and labeling for these items. This product line has been a significant success for us, as Ulta embraced our brand, thanks to its approachable design.
Core Design
The marketing team proposed a vibrant new design system for our consumables, inspired by the dynamic plusOne gradients and incorporating my favorite design: color blocking. Although I wasn't the primary creator of the design system, we collaborated closely with the agency, providing feedback to refine it to perfection. Since its development, I have had the pleasure of creating eye-catching colorways and working with the team to establish cohesive color systems.
Design Implementation
Since the design conception, I have successfully implemented the design across approximately 25 SKUs within the line. One standout item is the patches, which reflect a new trend in managing systems without the need for medication.
Pheromone Bottle Designs
For the three fragrances, we a gradient transitioning from light to medium to dark pink, reflecting the increasing intensity and sensuality of the scents. This design is my favorite in the collection, as I meticulously considered the hierarchy while adhering to legal requirements. Additionally, an illustration of the bottle is featured on the side, clearly indicating that it is a rollerball applicator.
Trail Sachets
For each high-volume consumable, I developed trial samples for the marketing team to distribute at events and for Ulta. The design incorporates a nod to the capital "O" in our logo, ensuring that these trials are consistent with the main packaging for easy recognition on shelves, even if the samples are discarded.
Small Display
The PDQ displays are crafted with a color-blocking design that highlights the primary color of the hero product. Featuring the product image, these displays provide customers with a clear view of what to expect inside. The teal color has become a signature element in our consumables line, as retailers have positively responded to the beneficial menopause products we offer.
Large Displays
For our large displays, we utilize striking imagery the darkest color in the palette or the designated hero color. This approach ensures that the text remains legible from a distance. The concept of employing the darkest color, which is also the least straining on the eyes, was my initiative. It is crucial not only to capture people's attention but also to ensure they can comprehend the message effectively.
