plusOne core packaging
In 2025, we redesigned the PlusOne packaging in response to changing market perceptions have become more accepting of these products. This shift allowed us to move away from the original conservative silhouettes, enabling our products to be displayed prominently on shelves. We incorporated colors and eye-catching images of the products on the front of the packaging, celebrating both self-love and partnered relationships.
Core Design
The core packaging showcases distinct color gradient backgrounds to effectively communicate with its intended users: a pink gradient for individuals with vulvas, a blue gradient for those with penises, a purple gradient for couples, and a teal gradient for medical devices. The original design included circular callouts; however, we have transitioned to simplified callouts for readability. The lines at the bottom, known as journey lines, symbolize our commitment to supporting you at every stage of your sexual wellness journey.
My Favorite Contribution
This Christmas of 2025 was a landmark moment for us as we proudly launched three exciting product bundles. I had the privilege of designing the packaging for Amazon and specialty store retailers, focusing on making the products stand out with bold visuals. The back of the package features product silhouettes above key callouts, showcasing each item's unique qualities while highlighting the bonus eyemask included in every bundle. To maintain a clean look on the front, we provided more detailed information about the eyemask in the online PDP content, allowing us to creatively expand our packaging within brand guidelines.
Small Amazon Packaging
After going really large, we needed to go really small! To enhance margins and provide a better online customer experience, we developed small pouches for our bullets. These pouches are designed to maintain the same front as our boxes, ensuring brand awareness remains strong
