Palmperfect Rebranding

The previous logo was a simple typographic representation devoid of any contextual reference to the palm imagery in the brand name. Its all-lowercase format further diminished its visual impact, especially on packaging materials

This redesigned logo revitalizes the brand narrative, infusing it with a seamless and playful essence ideal for a summer shaving brand. By incorporating the palm motif, we've introduced the directional focus the brand has long required. The incorporation of the arch also enhances the logo's modern design, elevating its overall aesthetic appeal.

This is the initial packaging design I started with. It featured numerous callouts that competed for attention, causing a disjointed visual experience and directing the viewer's gaze in a chaotic manner.

The redesigned packaging now evokes the essence of summer and sunny paradises. Its aesthetic exudes a playful yet organized vibe, creating a visually cohesive and engaging experience for the audience.

This website had a video of two girls riding a roller coaster as the opening banner. the site overall was outdated and bland in design. the layout of the site was also confusing for customers just trying to find out a fact or two about a product. 

The update includes stylized shots of the products in a summer color-blocked background. A few natural elements bring in the idea of the summer palms one would see in tropical areas. 

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palmperfect.com

I established a new brand guideline, ensuring the company remained aligned with our updated visuals. Additionally, I communicated these changes to the sales team, providing them with insights into the new visuals. Furthermore, I collaborated with the marketing team, guiding them on how these updates would impact our social media accounts, ensuring a cohesive and impactful brand presence

To develop the website, we required a fresh set of brand assets. I took charge of curating the moodboard, crafting the shotlist, and not only directing but also actively collaborating with the photographer. This comprehensive approach ensured that the vision was not only successfully captured during the photoshoot but also meticulously edited to achieve the ideal shots for our project.

New product images and infographics were essential to inform customers about the brand updates. These visuals played a crucial role in educating customers about product functionalities, enhancing their understanding of the items showcased on platforms like Amazon and our website.

The marketing team required stickers to be sent out to PR companies on our behalf. These stickers not only served their intended purpose but also became a popular and well-received item within our office.