Palm Perfect
Gender Neutral
Repack

The logo features rounded corners to convey friendliness and approachability. "Palm" is the focal point, with "Perfect" as a secondary element, creating a balanced hierarchy. Utilizing Gestalt principles, the palm tree is integrated into the design, enhancing visual coherence and reinforcing brand identity. This design approach ensures a memorable and inviting impression.

The base design features imperfect stripes that create a hand-drawn aesthetic on the front. The logo is presented in white to ensure it stands out prominently. To align with the team's vision, we incorporated vibrant, gender-neutral colors to effectively capture customer attention, especially since the packaging has been repositioned to the bottom to highlight the traditional shaver. A light blue background was chosen for the bottom section to enhance the readability of the bright coral text, inspired by the vibrant colors of beach towels seen along the shore.

The back of the packaging primarily features essential legal information, along with a footer that includes the instruction manual and details about additional product components. To enhance clarity, we have incorporated small wave lines to effectively separate the sections. Key points are centered for easy visibility, and in response to feedback from the marketing team, we've streamlined the design by removing the old icons, retaining only the necessary information.

The small display is expertly crafted to effectively convey the product name and key features when the packaging is positioned on a shelf, rather than hung. Given the blisters were not optimized for shelf display, we have designed the side of the display to be simple yet striking, incorporating a bold stripe and logo. This approach ensures that products positioned at the ends of the display stand out, even among other plain products.

This website had a video of two girls riding a roller coaster as the opening banner. the site overall was outdated and bland in design. the layout of the site was also confusing for customers just trying to find out a fact or two about a product. 

The update includes stylized shots of the products in a summer color-blocked background. A few natural elements bring in the idea of the summer palms one would see in tropical areas. 

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palmperfect.com

I established a new brand guideline, ensuring the company remained aligned with our updated visuals. Additionally, I communicated these changes to the sales team, providing them with insights into the new visuals. Furthermore, I collaborated with the marketing team, guiding them on how these updates would impact our social media accounts, ensuring a cohesive and impactful brand presence

To develop the website, we required a fresh set of brand assets. I took charge of curating the moodboard, crafting the shotlist, and not only directing but also actively collaborating with the photographer. This comprehensive approach ensured that the vision was not only successfully captured during the photoshoot but also meticulously edited to achieve the ideal shots for our project.

New product images and infographics were essential to inform customers about the brand updates. These visuals played a crucial role in educating customers about product functionalities, enhancing their understanding of the items showcased on platforms like Amazon and our website.

The marketing team required stickers to be sent out to PR companies on our behalf. These stickers not only served their intended purpose but also became a popular and well-received item within our office.