Clio to BWB
Clio Designs was acquired by investors in July of 2022. The name Clio was no longer able to be used so, per the investor's decisions, we were renamed as Beacon Wellness Brands. Our team developed the logo, the coorporate feel, and pulled off a tradeshow to introduce us to the market under our new branding,
Logo Brainstorm
Our graphics team, Julie, Sara, and I, each came up with three designs for the company based on different values we were directed to go into. After our presentation, we learned they want to move away from the Clio, a super playful look to a more sophisticated brand feel. My design are concepts 5 - 8.
Business Cards
Our sales team needed business cards quickly to attend a tradeshow. I worked on getting those designs ordered for them, as well as creating sexual wellness business cards for the two main contacts for Deia and plusOne.
2022 NACDS Tradeshow Preparation
Our team worked on making our new branding show through our tradeshow setting. I made a Power Point of furniture that matched the colors within our branding.
2022 NACDS Tradeshow Setup
The tradeshow was in Boston so our team drove into the venue to set up the booth. We built shelves and unpacked all the products. The end result was a modern inviting space for the sales team to conduct all of their meetings. Please note: images of this booth were not taken.
2023 NACDS Tradeshow Setup
For the 2023 NACDS tradeshow in San Diego, our team engaged an external company to assist in the strategic setup of our booth, focusing on wall arrangements and basic layout planning. Leveraging their groundwork, I meticulously designed large displays for each brand, incorporating our stylized creatives. The intention was to attract buyers from a distance, ensuring our booth had a compelling visual presence that effectively represented our brand offerings.