Cosmopolitan x plusOne
Packaging Design
We had the opportunity to collaborate with Cosmopolitan on products for our sexual wellness brand. After the outsourced agency did not deliver the desired aesthetic—sexy, modern, and approachable—my team tasked me with developing a completely new design to present within a week. The response was overwhelmingly positive; they appreciated the full packaging concept as it resonated more closely with their brand identity. I achieved their desired look with sleek foil and a sophisticated dark purple matte base.
Agency Presented Design
Our agency presented us with two variations of artwork featuring a significant of chrome. Unfortunately, the graphics team was not included in the initial meeting with the agency, which limited our ability to provide input. As a result, the final outcomes did not meet the expectations of the cosmopolitan team.
My Design option 1
Beacon emphasized that a foil design would effectively draw attention to the shelf, a notion I fully support. For 1, I implemented a full foil design to enhance its visual appeal. We aimed to present the sexual products as elegant shapes, abstracting their form to maintain a classy aesthetic. The product scale was increased, with elements cascading from the bottom, as the power button and bases are not the points. Additionally, we incorporated a tagline centrally to align with their editorial approach, while ensuring the top section is organized for easy readability.
My Design Option 2 (Spoiler - they loved this one!)
For my second design option, I strategically minimized the foil accents to create meaningful highlights against a dark purple background. Cosmopolitan expressed concerns that the agency's initial artwork lacked a sense allure; therefore, the moody background paired with a soft-touch finish introduces the desired sexy appeal. This design is, effectively accommodating both wide and tall while also being adaptable for more discreet items. Additionally, the product images feature a gloss coat to enhance the packaging further, allowing the product to take center stage and pique brand curiosity.
Packaging Flat Breakdown
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Instruction Manual Breakdown
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Display Designs
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